LinkedIn used 18 million email addresses to attract more users through Facebook advertising



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The Irish Data Protection Supervisor published this information with a report that is part of LinkedIn.

LinkedIn used 18 million email addresses to attract more users with Facebook advertising - linkedin-app

Of all the current social networks, LinkedIn may not be so appealing. It is understandable because it is focused on the professional field; However, their willingness to attract more users on the platform would have been an unethical strategy because, according to one report, it violated the privacy of 18 million email accounts used to promote advertising. Facebook

According to TechCrunch, the Irish Data Protection Authority (DPC) on Friday filed a report accusing LinkedIni of not complying with the GDPR to add more users to its base of approximately 600 million.

DPC's research on LinkedIn research extends until 2017 to a user's complaint that questioned site practices to attract new users to its ranks. In fact, the social network has admitted that effectively its offices in the United States received 18 million email addresses from non-members, in a way that was not transparent so they would look like ads on Facebook.

"The complaint was resolved, when LinkedIn implemented a series of immediate actions to stop the processing of user data for the purposes that caused the complaint," DPC told TechCrunch.

Studies did not stop at this stage because the DPC decided to carry out a more detailed inspection where they found out LinkedIn developed the proposed network of professional links that would allow users to eliminate the obstacle that they should be built from scratch, one of the main problems facing people in social networks. Apparently, this required the use of private information by members.

His share in the European Data Protection Supervisor Denis Kelleher, European, Middle East and Africa (EMEA), said that his representative regretted these activities and that they had worked closely with the DPC to resolve the appeal.

"We have taken the right steps and we have improved our way of ensuring that this does not happen again. During the audit, we also recognized an extra area that could improve the privacy of our data for non-members, and that is why we voluntarily changed our policies, "Kelleher said.

As this case happened before the implementation of the GDPR, DPC gave LinkedIn a discontinued operation via its Irish subsidiary processing of data prior to and removal of the data together with said processing before 25 May 2018, when the GDPR entered into force.

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