The e-commerce giant Alibaba has set new sales data on Sunday for its biggest purchase day, the annual Singles Day.
The Chinese company bought 85 billion seconds of record sales of $ 1 billion, and then just $ 10 billion in a 24-hour shaken first hour.
Alibaba also won its 2017 turnover, $ 25.3 billion, and several hours remaining.
Discounts have been offered on November 11, Alibaba's unofficial vacations for single since 2009.
The shopping festival is expected to hit more than $ 32 billion this year, according to App Annie's global application market data supplier report.
The event began on Saturday with the US singer Mariah Carey, the Japanese Beyoncé label and the Shoe Shop themed Cirque du Soleil.
What is Singles Day?
Alibaba invented the opportunity to celebrate unattached as opposed to romantically accompanied by Valentine's Day.
It is now the world's largest ecommerce event, and Bloomberg's last year was more than Black Friday and Cyber Monday's total.
The shopping center has around 180,000 brands, including cutting-edge technology companies Xaomi, Apple and Dyson.
Last year, a Chinese company expanded the event to the western market, and its application's AliExpress downloads were downloaded in the United States and the United Kingdom.
Will Singles Day will continue to grow?
Trade irritation has violated e-commerce world records – exceeded last year's record at 5:34 pm Hong Kong time (10:34 GMT).
However, observers believe that the event matures, its growth slows down.
This year, Alibaba has also faced new challenges such as new competitors in the market, a slowing economy and its stocks fell by 16 percent thanks to the Chinese commercial war with the United States.
The November sales event is expected to fund Jack Ma's latest leadership. The current CEO will move next year to Schairman, Alibaba announced in September.