Sunday , April 11 2021

Is GQ's 'woman' of the year title an insult?



Serena Williams is GQ's "woman" of the year. Not her "woman of the year", you understand, but her "woman" of the year. For the second year in a row, the Magazine chose to include a woman among its four 2018 Men of the Year cover stars. But then it went and ruined it all by putting the word "woman" in Quotes.

Could GQ be trying to insult Williams by implying that she is not a real woman? Is the Magazine trying to say she is a hypothetical woman? An ironic woman? Or would it be a kind of backhanded compliment, meant to suggest that she was such an excellent person that she was practically an actual man? Or does it just not understand what a quotation mark is for?

The Humble quote is Virgil Abloh what the capital letter is to Donald Trump. It is a way of emphasizing that he really, really 'means' it

None of the above, it seems. The Magazine's explanation is that the designer Virgil Abloh, a DJ and music producer who has collaborated with Williams on clothing lines, just really likes quotation marks. They are "his thing", and he uses them everywhere as part of his "unique style".

The Humble quote is to Abloh what the capital letter is to Donald Trump. It is a way of emphasizing that he really, really "means" it. His website is called "Website", for example, and when he designs a scarf he sometimes writes "Scarf" on it. Geddit?

So should people really be getting exercised about a stray pair of quotation marks?


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