Monday , March 8 2021

Supermarket's Christmas announcement of defamation, palm oil dominated too "political" for British TV


12 November 2018 08:50:19

The ad monitor has kept the Christmas advertising campaign as a "political" post in the UK.

Key points:

  • The ad violated the code for political advertising
  • Advertising has been viewed almost 3 million times on YouTube
  • The petition for displaying an ad on commercial TV has attracted nearly 600,000 signatures

An advertisement highlighting the destruction of rainforests for palm oil production was originally created from Greenpeace.

The British supermarket Iceland, which has a partnership with Greenpeace, was allowed to place a logo on a commercial and use it as part of a Christmas shopping campaign.

However, the bid to post ad on commercial television was blocked.

Clearcast, who is responsible for approving advertising material for the UK's major commercial television networks, said the clip was rated in violation of British Broadcasting rules.

It reminded the rule that applies to commercial:

The ad is incompatible with the banning of political advertising if it is:

An ad that has been added to or for a body whose content is wholly or mainly political.

Clearcast's concerns do not extend to the ad content or message.

On Friday, the supermarket launched a social media campaign that showed followers a full-length ad on the web.

On Monday morning, the ad was viewed over 2.9 million times on the Icelandic Foods YouTube channel.

Traces of the clip have been viewed hundreds of thousands of times on the platforms of various social media.

And an online petition to show an ad on commercial TV has attracted nearly 600,000 signatures.

Mark Topps, who initiated the petition, said: "The three-man father who thinks this ad will help educate people about how their orangutans killing their products and their homes, I think the denial of this is an injustice."

The son of Iceland's founder Richard Walker told the British Guardian that the company was not "palm oil", but it was against the forest line.

"We think this is a huge story to tell," Walker said.

"We always knew the risk [the clip would not be cleared for TV] but we gave it our best shot. "

Clearcast commented that the ad was not technically prohibited but was not approved for submission.

"Clearcast is not a regulator, and we do not deny ads," said the body's statement.


information and communication,


environmental impact,



United Kingdom

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