Wednesday , March 3 2021

Three key buckles for brands



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Singles Day 2018's results show 213.5 billion yuan ($ 30.8 billion) in salesAlibaba

The world's largest electronic trading day has just ended – China's 11.11 or Singles Day – and Alibaba has already announced a record $ 30.8 billion in sales over the last 24 hours. As I said earlier in Forbes, China's e-commerce sales will grow more in one day than most countries sell throughout the year. I've just gotten several days older-level presentations and discussions in Shanghai, Alibaba course, thanks, and I have identified three key takeaways brands, retailers and others who follow the e-commerce.

First, the Chinese consumer market is sorry. We have experienced occasional press releases that the Chinese economy is softening or that consumer confidence is under pressure. (New York Times The story of Singles Day is extremely fatalistic: "The party can not stand. ") Yes, Chinese consumers are taking more debt. Yes, spending on consumption has probably exceeded top-level growth. Yes, Alibaba has revised its forecast to 5% (and still increased by 50% compared to the same period last year). The good news in the Chinese consumer industry, however, goes beyond bad news. The sinking day rose from $ 25.3 billion in 2017 to $ 30.8 billion in 2018, an increase of 20%, which is the largest growth rate in the largest economy e-commerce.

Secondly, American brands are dazzling. Chinese consumers are hungry for international brands, and US brands are front and middle-of-the-century. Growth in international brands should not be surprising given China's continued improvement in purchasing power and a growing consumer growth rate. What might surprise some, however, is a complete lack of shadow over the recent US-China trade. We should not ignore the seriousness of trade war and other bilateral issues, but it is gratifying that the problems that exist have not had a significant impact on consumer behavior. And whether Mars is launching a new Snickers bar with Chinese peppers or Listerine Rosemary's mouthpiece, American brands are quickly adjusting their products to reach Chinese consumers.

Finally, more watches and whistles. Chinese consumers tend to be new, and Chinese e-commerce platforms will not disappoint. JD develops its congestion ship. Alibaba works with New Retail at his Hema supermarkets, including robot servers, 30-minute home delivery, cash payments, and digital transparency on the origin and freshness of food. The new Alibaba-Starbucks partnership means that coffee can now be delivered from Starbucks' 3,500 offices in China.

True, no party will endure forever. However, China's e-commerce explosion is due to two long-term developments: China's growing middle-class rising consumer demand and the e-commerce transition from traditional channels. Go ahead and set your watch 2038, as these two trends will continue for at least the next two decades.

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Singles Day 2018's results show 213.5 billion yuan ($ 30.8 billion) in salesAlibaba

The world's largest electronic trading day has just ended – China's 11.11 or Singles Day – and Alibaba has already announced a record $ 30.8 billion in sales over the last 24 hours. As I said earlier in Forbes, China's e-commerce sales will grow more in one day than most countries sell throughout the year. I've just gotten several days older-level presentations and discussions in Shanghai, Alibaba course, thanks, and I have identified three key takeaways brands, retailers and others who follow the e-commerce.

First, the Chinese consumer market is sorry. We have experienced occasional press releases that the Chinese economy is softening or that consumer confidence is under pressure. (New York Times The story of Singles Day is extremely fatalistic: "The party can not stand. ") Yes, Chinese consumers are taking more debt. Yes, spending on consumption has probably exceeded top-level growth. Yes, Alibaba has revised its forecast to 5% (and still increased by 50% compared to the same period last year). The good news in the Chinese consumer industry, however, goes beyond bad news. The sinking day rose from $ 25.3 billion in 2017 to $ 30.8 billion in 2018, an increase of 20%, which is the largest growth rate in the largest economy e-commerce.

Secondly, American brands are dazzling. Chinese consumers are hungry for international brands, and US brands are front and middle-of-the-century. Growth in international brands should not be surprising given China's continued improvement in purchasing power and a growing consumer growth rate. What might surprise some, however, is a complete lack of shadow over the recent US-China trade. We should not ignore the seriousness of trade war and other bilateral issues, but it is gratifying that the problems that exist have not had a significant impact on consumer behavior. And whether Mars is launching a new Snickers bar with Chinese peppers or Listerine Rosemary's mouthpiece, American brands are quickly adjusting their products to reach Chinese consumers.

Finally, more watches and whistles. Chinese consumers tend to be new, and Chinese e-commerce platforms will not disappoint. JD develops its congestion ship. Alibaba works with New Retail at his Hema supermarkets, including robot servers, 30-minute home delivery, cash payments, and digital transparency on the origin and freshness of food. The new Alibaba-Starbucks partnership means that coffee can now be delivered from Starbucks' 3,500 offices in China.

True, no party will endure forever. However, China's e-commerce explosion is due to two long-term developments: China's growing middle-class rising consumer demand and the e-commerce transition from traditional channels. Go ahead and set your watch 2038, as these two trends will continue for at least the next two decades.


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