PLDT-Smart FVP and Consumer Marketing Manager Andrew Santos note that Apple's loyalty continues to be Apple's strong sustainable competitive advantage in consumer technology markets, as iPhone XS and XS Max are successful in the postpaid segment of the country's brand consumer power purchasing power.
Apple is the most precious global sign in 2017, according to Forbes, with a weight of $ 170 billion. This represents more than 20% of the company's total value.
"IPhone users are very loyal, so they have a special segment that will not let go of their Apple products. I believe this fuel will increase demand," Santos said in a statement by the US multinational technology company, the latest smartphone, iPhone XS and XS Max , in Bonifacio Global City's PLDT-Smart Store, Taguig.
By continuing, Santos added: "The initial demand for XS and XS Max's premiums is very new, but it is very strong. Growth is well built over last year [iPhone X launch]. "
High-quality phones are an addition to Apple's top-of-the-range hardware and even more updates for iOS 12 devices. At the moment, the XS flagship business is a win-win for the smartphone battle between competitors.
"Smart makes it a lot easier for the Philippines to get the latest phones and to optimize the breakthrough capabilities of Smart LTE," says Oscar Reyes, director of the giant Consumer Business Market Development unit at telecommunications.
For Apple IPhone XS and XS Max, Apple has also brought a more eloquent Super Retina screen with 5.8 inches 19.5: 9 aspect ratio, True Tone OLED, 2436 x 1125 pixels (458 ppi) and 82.9 percentage points – body ratio ; and a 6.5-inch 19.5: 9 aspect ratio, True Tone OLED, 2688 x 1242 pixels (458 ppi), and 84.4 percent display-to-model ratio.
Larger screen property with minus frames and Home button that is stapled after the original iPhone in 2007 offers enhanced brightness and true blacks, showing a 60 percent larger dynamic range in HDR photos. These two devices have the same pixel density (the higher the pixel density, the higher the image sharpness), Dolby Vision, HDR10 and 3D Touch support.
However, XS Max offers more urban experience compared to its almost identical little brother, considering the built-in 3 million pixel resolution of videos, movies and games.
Both iPhones have an Apple 64-bit A12 Bionic grinder with a 7nm processor with 6.9 billion transistors. This means a 4-core GPU, a 6-core CPU and an 8-core design for Apple's next-generation Neural Engine. It runs 5 trillion operations per second compared to the 600-billion-second A11 Bionic Mouse running the original iPhone X.
For 4 GB of RAM, the iPhone XS and iPhone XS Max come in 64GB, 256GB and 512GB storage.
Both phones transfer stereo speaker settings from previous iPhone models when the earpiece and downlight speaker function as separate units by holding the phone in the landscape. However, Apple claims it has improved the stereo separation of dual speakers for both iPhone XS and iPhone XS Max.
These features, however, are just exciting add-ons for consumers who use the "trademark" of iPhone cameras to capture their daily lives.
The Apple iPhone XS and XS Max are two 12-megapixel wide and 12-megapixel telephoto, paired quad-flash, 1.4-megapixel iPhone X2 1.22mm. This improves shooting in low light. Apple also gives the user the ability to adjust the aperture size by changing the depth effect of the image with the after-size Bokeh adjustment feature.
More exciting is what Apple calls "Smart HDR," which combines several photos taken in different exposures that combine their best elements into one picture. "Zero shutter delay" combined with the A12 Bionic chip adds more emphasis and shadows detailed photographs.
The front camera also has a 7MP lens just like the iPhone X, but is now optimized with Smart HDR technology.
Smart offers new iPhones under the GigaX plans, which gives 10 GB more posting for streaming video from YouTube, iflix, Fox + and iWant TV. "We made the plans that we are currently very affordable for our loyal subscribers, given that these are top quality phones," Santos said.
Santos added that Smart Communications will keep the protection of both Apple and its loyal subscribers "at a great moment to celebrate."
In the event, the wireless communications provider gave 512GB of iPhone XS Max to 15 Smart users with 64GB and 256GB models ready. Eighty-five other Smart consumers would also have a surprise phone update. The party is hosted by the Smart-PLDT signer Kris Aquino.