As the temperature drops, the level of solidarity rises. Bairro's old bride brand believes that it is time to reach the year when the human side is more attractive, making it the ideal time to start a social campaign.
This year, the brand is linked to the Portuguese flagships (LPCC) to sensitize Portuguese men – and not just – the prostate cancer. In December, the Old Neighborhood Barber Shop will donate one euro for each of the products sold.
The measure is implemented in all sales outlets with the slogan "Prostate cancer can target a man, even for those with an accurate beard."