Monday , March 8 2021

New partnership: Amazon will become Apple's seller



Amazon extends the range of Apple products. Shortly before the Christmas business began, two American technology competitions agreed to expand their previously limited cooperation.

Amazon and Apple agree soon before Christmas business starts, closer cooperation. (Photo: KEYSTONE / AP / MARK LENNIHAN)

Amazon and Apple agree soon before Christmas business starts, closer cooperation. (Photo: KEYSTONE / AP / MARK LENNIHAN)

(SDA / REU)

The world's largest online retailer announced on Friday the latest versions of iPhones, iPads, Apple Watch and other devices in the US, Europe, Japan and India in the coming weeks.

So far, Amazon offers only a limited range of Apple products such as Macs and headsets from the Beats brand. However, the new offer does not include Apple's DirectX HomePod, which competes with Amazons Webmaster Echo and Alexa Voice Services.

Amazon, Apple and other US technologies, such as Google, have so far had little to do with their competing devices and services. However, Amazon and Apple have now won these disagreements to boost sales in the major retailers of the year.

The new partnership also shows that Amazons' market power continues to grow with major top brands such as Apple and Nike, who have long opposed the distribution of their products through online retailers. At the same time, Amazon is more difficult to counteract forgery of branded products.

In addition, with effect from 4 january Amazon to remove the third-party Apple-products offer, which is not permitted by the manufacturer to sell the iPhone. However, customers must still be able to purchase Internet convenience stores, such as headphones, compatible with Apple devices.


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