The "Veere Di Wedding" movie tells the story of four friends around one wedding, and "The Four Stories of Desire" is common that both women seem to use sex toys, while the feminist film "Lipstick Under My Burnout" presents four women struggling for their destiny on behalf of.
"When these movies appeared, people started looking for these products and used them, we sold about 1,200 vibrations a week on the premiere of the" Cuatro Historias "show, which is good if we take into account that on average we sell between 150 and 200 per week, "says Efe, the founder of IMBesharam, Raj Armani, the founder of the Internet website.
Armani, an Indian businessman who heads her business, focuses on the Asian Asian country, points out that the demand for adult toys in the Kamasutra country is "a hundred times higher than the offer" and has remained inexperienced for years.
In 2013, his company estimates that the potential market is about $ 200 million, but since then he assures "confidence" that the market has made use of and transferred over $ 1000 million.
IMbesharam is one of the online sales companies struggling to take most of the Indian market, but it is not the only company in the industry to be optimistic about future products ranging from "dildos" and vibrators to increasingly everyday items such as preservatives and lubricants.
India's adult toys sales company ThatsPersonal ("is personal" in English) and formerly Microsoft's leading company, Samir Saraiya, currently places potential customers at 40 million.
"We believe that over the next three years this $ 40 million will exceed 100 million, as the use of the Internet will increase, the use of smartphones and more people will buy online," he told Efe.
But despite her optimism and business continuity since 2013, Saraya recognizes that selling sex toys sold in the country as conservative as India is not an easy task.
The main obstacle is Article 292 of the Indian Penal Code, which has been copied from the English Constitution after the independence of 1947, which prohibits the sale and distribution of vague products.
"Unfortunately, the rudeness is not very well defined," Saraiya summarizes, so before posting the Estonians by post, she thoroughly studied legislation with the lawyer's friend and founder.
"We interpret that India and other products sold can not be sold," he explains: realistic dildos, dolls and vagina-like objects are beyond the ambiguous limits of legislation.
Why do Indians want to buy sex toys online instead of physical stores? According to Saraiya, first, even in India in major cities to buy condoms near the store near is a problem.
"I have answered this question, because I did not feel comfortable buying products such as condoms, especially close to my home, even though I lived in Singapore," he summed up.
"Sex shops" do not exist in Asian countries, and the only option in cities such as New Delhi or Mumbai is to go to certain markets known to sell these products unobtrusively.
Cheaper because the Thatspersonal and IMbesharam products are most of the Indians, but are of poor quality.
"These products have always been available for 20 years, but they are not very hygienic, they are not packaged, they have not gone through customs and they are purchased secretly, most people would not be comfortable buying these products" Saraiya.
In the underground market of "Palika Bazar" in Connaught, the Indian capital, there are pink vibrators and three speeds in some showcases.
One of the sellers – who wanted to remain anonymous – strongly denied Efe that it was a sex toys and said they only gave "massages" to the face.
Another merchant with the same color scheme hidden in the black plastic bag under the counter explained that the sex toys originated in Thailand and sold at 200 rupees, just over two euros.